كيف يمكن للنجاح أن يقتل الابتكار وكيف نعالج ذلك | Josemaria Siota | TEDxIESEBarcelona

يُفترض غالبًا أن الشركات الناجحة تُجيد الابتكار، لكن هذه المحاضرة تطرح أن الأنظمة نفسها التي تدفع الأداء قد تعيق الأفكار الجديدة. تستند المحاضرة إلى نحو عقد من الأبحاث وأمثلة من BMW وAdidas وLG، وتتناول كيف تتشكل الحواجز التنظيمية وكيف يمكن لبناء الجسور المناسبة أن يحولها إلى فرص للنمو. قُدمت المحاضرة في TEDxIESEBarcelona، ويقدمها Josemaria Siota، المدير التنفيذي لمركز ريادة الأعمال والابتكار في IESE Business School.

• لماذا يمكن للنجاح أن يعمل ضد الابتكار داخل الشركات القائمة
• أمثلة من BMW وAdidas وLG مستندة إلى بحث امتد نحو عقد
• بناء جسور تحوّل الحواجز التنظيمية إلى فرص نمو

We tend to believe successful companies are great at innovating. But what if success itself quietly works against it? Drawing on nearly a decade of research and cases from companies such as BMW, Adidas, and LG, this talk shows how the systems that drive performance can also block innovation, and how building the right bridges can turn organizational walls into growth opportunities. Josemaria Siota is the Executive Director of IESE Business School's Entrepreneurship and Innovation Center, a designated Expert in Corporate Venturing at the World Economic Forum, the European Commission, and the United Nations Industrial Development Organization, a Management Board Member in several consortiums, and a Harvard Business School alum. He leads cutting-edge research on open innovation, corporate venturing, technology transfer, and scaleups working around the world with successful Chief Innovation Officers and top-tier academics, to create a positive impact in society. He has published books and studies on these topics for Harvard Business Review, MIT Sloan Management Review, McGraw-Hill, Springer, and more. He spoke at conferences in Stanford GSB, Mobile World Congress, Web Summit, Africa CEO Forum, NextRise, to name a few. His work has received mentions in media such as Bloomberg, Forbes, and Sifted (Financial Times). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx