الشكل الذي لم تختره يدير يومك

غالبًا ما تُصمَّم أنظمة مثل المقاهي والشركات الناشئة والجامعات على يد أشخاص لم يعودوا موجودين، لظروف تغيّرت منذ ذلك الحين. ويميل من يعملون داخل هذه الأنظمة إلى اعتبار بنيتها ثابتة، إلى أن تصبح التكاليف مرتفعة جدًا. في محاضرة TEDxHSRW، تقول أليكس كيريفا، وهي مشغّلة تجارية أولى، إن الشركات تتصرف كالكائنات الحية أكثر من الآلات. وتعتبر القيود مثل الطوابير والصوامع والقواعد غير المكتوبة خيارات تصميم يمكن لآخرين تغييرها.

• غالبًا ما تُورَث الهياكل التنظيمية من ظروف سابقة
• تُعرض الصوامع والطوابير والقواعد على أنها خيارات تصميم
• تُقدَّم الشركات ككائنات حية لا كآلات

Every system you move through was shaped by someone who is no longer there, for a world that has already changed. That's what a coffee shop has in common with a startup or university. We treat these shapes as the way things are and work inside them until the costs become too high. Aleks Kireeva on how to see the shape you inherited, and why you have the power to redesign it. Filmed and edited by Fotocinema (Arkadiusz Tomala). Aleks Kireeva is a senior commercial operator who has spent fifteen years rebuilding operations at European fintechs and B2B SaaS companies. She currently leads Commercial Analytics for a €1.5 billion vertical at Delivery Hero, after earlier roles at Billie, Smava, and Neugelb, Commerzbank's digital subsidiary. Her thesis is that companies aren't machines, even though we keep designing them like they are. The constraints that look permanent inside organisations: the queues, the silos, the rules everyone has accepted as "just how things work here", are almost always design choices someone made. Someone else can change them. Aleks is Berlin-based, speaks five languages, and was named a Women in Tech Global Role Model in 2024. Her TEDxHSRW talk is "Your Company Is an Organism - Stop Treating It Like a Machine." This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx