Building People Who Don't Exist | Michele Russo | TEDxBocconiUMumbai

AI can now build synthetic personas that think, choose and make mistakes much like real people. In a TEDxBocconiUMumbai talk, Michele Russo, a professor at SDA Bocconi and an Associate Data Scientist at Analytics Arts, presents his own experiments in which these fabricated consumers develop distinct personalities, rational pricing instincts and human-like irrational habits. The talk raises the question of how much of human judgment people are willing to hand over to AI.

• AI-generated synthetic personas that act like consumers
• Experiments on personality, pricing decisions and irrational behaviour
• Questions about how much human judgment to delegate to AI

Michele Russo is a Professor at SDA Bocconi and an Associate Data Scientist at Analytics Arts, bringing together academic depth and hands on industry expertise. In his talk, Michele reveals how AI can now build synthetic personas that think, choose and even misjudge just like real people. Through his own experiments, he shows these fabricated "consumers" developing real personalities, rational pricing instincts and human like irrational quirks, leaving us with a sharper question than how smart AI has become: how much of ourselves are we willing to hand over to it? "Prof. Michele Russo teaches Business Data Analytics at SDA Bocconi School of Management, with research spanning artificial intelligence, machine learning, consumer behaviour, and business decision-making. His work bridges academic research with practical business applications. By showing how data can reveal patterns that often go unnoticed, he offers a unique way of understanding decisions and human behaviour. His insights would add an analytical yet accessible perspective to the event." This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx