Why your brain can't beat an algorithm | Cauã Oliveira | TEDxEscola Concept Ribeirão Preto

Social media feeds can hold attention far longer than viewers plan, often without them noticing how much time has passed. This talk looks at how platform algorithms draw on the brain's reward system and dopamine to encourage continued scrolling. It also considers why willpower alone is often not enough and outlines practical ways to regain control of attention and build healthier digital habits.

• How recommendation algorithms interact with the brain's reward system and dopamine
• Why self-control alone can be difficult when using short-video platforms
• Practical strategies for regaining control of attention
• Developing healthier digital habits

Have you ever planned to watch short videos for just 15 minutes, only to realize that an entire hour has passed? In this talk, the speaker explores how social media algorithms use our brain's reward system and dopamine to keep us scrolling longer than we intend. By examining the psychology behind these platforms, the talk reveals why self-control alone can be difficult and offers practical strategies to regain control of our attention and develop healthier digital habits. Grade 7 student at Escola Concept Ribeirão Preto This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx