Built to Disrupt | Alix Bell | TEDxCrawley

Alix Bell, a direct mail consultant and founder of Alix Bell Associates, talks about how not always fitting the accepted norm shaped her path to success. She asks whether the problem lies with the individual or with the mould that others expect people to fit. Bell works with small and medium-sized businesses on commercially sound direct mail strategies. With more than 20 years of experience in print and mail, she turns ideas into structured campaigns and manages strategy, suppliers and delivery. The talk was given at an independently organised TEDx event.

• Why not fitting the accepted norm can become an advantage
• Questioning whether the individual or the expected mould needs to change
• Alix Bell's background in direct mail and print for SMEs

Don't fit the mould? Is it you? Or is the mould? Alix discusses how she learned that not always fitting in with the accepted norm has driven her to succeed. Alix Bell is a Direct Mail Consultant and Founder of Alix Bell Associates, helping SMEs grow through clear, commercially sound direct mail strategies. With more than 20 years' experience in print and mail, Alix specialises in transforming ideas into structured, results-driven campaigns. She works as an extension of her clients' teams, bringing together strategy, supplier management and delivery to ensure every campaign is built to perform. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx