Built for the Long Ride | Vishal Rajani | TEDxSt Pauls College

Vishal Rajani, founder of Synergos, ATTIVI and FlowLife India, discusses building something with patience, purpose and a long-term view. His talk argues that meaningful achievement comes from consistent effort, resilience, learning and adapting along the way rather than from quick wins. He encourages listeners to embrace the process and keep working toward their goals step by step. Rajani is a marketer and entrepreneur with more than 16 years of experience in brand building. He founded Synergos in 2010, and his entrepreneurial path later extended into sport and endurance, leading to the launch of ATTIVI, a sports equipment brand for Indian athletes. The talk was given at a TEDx event independently organized by a local community.

• Building with patience, purpose and a long-term vision
• Consistency, resilience and adapting along the journey
• Founder background: Synergos, ATTIVI and FlowLife India

Vishal Rajani, Founder of Synergos, ATTIVI and FlowLife India, explores the importance of building with patience, purpose, and a long-term vision. His talk highlights how meaningful achievements are shaped not by quick wins but by consistent effort, resilience, learning, and the ability to adapt along the journey. He encourages audiences to embrace the process, stay committed to their goals, and understand that lasting success is built one step at a time. Vishal Rajani is a marketer, entrepreneur, and brand builder with over 16 years of experience helping businesses build brands and drive growth. In 2010, he founded Synergos independently, driven by the conviction that digital marketing would transform the way businesses communicate and grow. Today, Synergos has grown into a 60+ member team working with leading B2B companies, FMCG brands, universities, and businesses across industries. The agency focuses on integrated digital marketing, brand communication, strategy, and design, with an emphasis on building lasting brand equity and measurable business growth. His entrepreneurial journey expanded through his passion for sport and endurance. After discovering the recovery brand Flowlife through cycling, he brought its products to India. This experience inspired him to create ATTIVI, a sports equipment brand designed specifically around the needs of Indian athletes. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx