Debunk Greenwashing. Advocate for Real Climate Action | Keroles Riad | TEDxSherbrooke Street West

Dr. Keroles Riad discusses misconceptions about recycling and waste management among Canadians, and how greenwashing and misleading climate technology claims can mislead ordinary people. The talk also looks at the role of education, arguing that a lack of awareness and environmental learning from a young age is a significant factor in the climate crisis, alongside a lack of care. The speaker is a former Public Scholar and Valedictorian at Concordia University, whose research covers nanoparticle synthesis and catalytic applications. The talk was given at an independently organized TEDx event in Sherbrooke Street West, Montreal, and is embedded here from TEDx Talks.

• Common false perceptions of recycling in Canada
• How greenwashing tactics and false climate technology promises mislead the public
• The role of environmental education from a young age
• Speaker background in materials research and waste reduction initiatives

In his speech, Dr. Keroles Riad will uncover false narratives about climate change, sustainability and recycling. To do so, he will explore reasons why many Canadians have a false perception of recycling and a general lack of knowledge about waste management. He will uncover the tactics of greenwashing and how regular people often fall victim to misinformation and the false promises of climate technologies. To conclude, he will further explore educational institutions and the overall lack of environmental education from a young age onward. Highlighting an important factor in the climate crisis: a lack of awareness and education, and not just a lack of care for the issue. Dr. Keroles B. Riad is a Valedictorian and former Public Scholar at Concordia University where he received a Ph.D. degree from the individualized program developing new materials for 3D printing His research focuses on nanoparticle synthesis and catalytic applications. He is now working to explore the ability to make graphene via the industrially established flame spray pyrolysis nanoparticle synthesis technology. He recently created "O Nanotech Solutions inc.", a startup aiming to commercialize flame-made metal oxide quantum dots reducing their cost by an order of magnitude. His second company enuf is a spin-off B-corp of the “Waste Not, Want Not” student initiative he started at Concordia University in 2016, for which he received the Quebec Lieutenant-Governor Youth Medal. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx