How AI is being used to spot fake goods online | BBC News

This BBC News video, part of the BBC Tech Now series, looks at how artificial intelligence is being used to identify and remove counterfeit products sold online. It notes that fake goods and so-called dupes can be just a few taps or clicks away from genuine items, and that while the products themselves can give fakes away, the sellers are harder to catch. The reporter, Ammie Sekhon, explores the technology being deployed by one firm in Edinburgh, Scotland, to find and take down counterfeit listings.

• Counterfeit and 'dupe' products are increasingly hard to spot and easy to find online
• The video focuses on the technology used by one firm in Edinburgh, Scotland
• The harder challenge is identifying and catching the people selling fake goods
• Part of the BBC Tech Now series, presented by Ammie Sekhon

Counterfeit products are being harder to spot and easier to find. Online fakes and so-called dupes can sit just a few taps or clicks away from the real thing. But while the products might give themselves away, the people selling them are harder to catch. BBC Tech Now's Ammie Sekhon explores the tech being deployed by one firm in Edinburgh, Scotland, to identify and remove counterfeit products online. Subscribe to our channel here: https://bbc.in/bbcnews For the latest news download the BBC News app or visit BBC.com/news #BBCNews