Becoming Yourself Through Change - Life as the Process of Building Your Personal Brand | Harumi Takeuchi | TEDxWasedaU

Harumi Takeuchi, representative of J-BRANDING Corporation, draws on her cross-cultural experiences and encounters with unfamiliar environments to examine how moments of instability can become turning points. The talk looks at how change shapes identity through experiences of fluctuation. Blending insights from psychology and global branding, she invites viewers to rethink uncertainty as a key to growth, self-discovery and building a personal brand.

• Growing up in Tokyo and moving to Hong Kong at a young age
• Translating global brand values for Japanese audiences at Hakuhodo
• Connecting psychology and global branding to personal brand building

What does it really mean to become yourself? Takeuchi Harumi, representative of J-BRANDING Corporation, draws on her cross-cultural experiences and encounters with unfamiliar environments to reveal how moments of instability can become powerful turning points. Through experiences of fluctuation, she reveals how change shapes identity. Like a sieve, these moments filter what truly matters. Blending insights from psychology and global branding, she invites you to rethink uncertainty as the key to growth, self-discovery, and building your own personal brand. Born in Tokyo, she moved to Hong Kong at a young age, where navigating different cultural environments shaped her sense of identity. At Hakuhodo, she worked with global brands, translating their core values for Japanese audiences. After gaining experience in international business, she became independent. She now works across branding, education, and global strategy, supporting individuals and organizations in connecting their inner values with outward expression. Her work explores how moments of uncertainty and transition can reveal one’s true essence. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx