TedxGGI : The Life I Never Planned vs. The Life I Am Living | Shubham Passi | TEDxGGI

Shubham Passi, founder of the growth and creative agency Brand It Up, shares how unplanned career changes shaped his professional path. He describes plans that did not work out, from a furniture e-commerce idea and a fashion brand to considering a master's degree abroad, before founding Brand It Up. The talk offers three lessons: skills can pay off in unexpected ways, a change of direction does not waste the journey, and people can control their decisions but not always their outcomes. It encourages viewers to embrace uncertainty and keep moving when life does not follow the plan. The video was recorded at an independently organized TEDx event.

• Early plans: a furniture e-commerce business, then a fashion brand
• A master's degree abroad was considered before founding Brand It Up
• Three lessons on skills, changing direction and controlling outcomes
• Source: TEDx Talks (TEDxGGI)

In this talk, Shubham Passi shares his personal journey of navigating unexpected career changes, failed plans, and new beginnings. From dreaming of building a furniture e-commerce business to launching a fashion brand, considering a master's degree abroad, and eventually founding Brand It Up, he reflects on how every experience shaped his professional journey. He shares three important lessons: skills can pay off in unexpected ways, changing direction does not mean wasting your journey, and while you can control your decisions, you cannot always control their outcomes. His story encourages audiences to embrace uncertainty, learn from every experience, and move forward even when life doesn't go according to plan. Shubham Passi is the Founder of Brand It Up, a growth and creative agency helping businesses build stronger brands and achieve measurable growth. His work spans brand strategy, performance marketing, content, consumer psychology, conversion, and retention. He focuses on turning strong ideas into distinctive brand experiences that connect with people, build trust, and create sustainable business impact. Having worked across industries including luxury, fashion, furniture, lifestyle, automotive, hospitality, and D2C, he combines creative thinking with technology and data-driven strategies to help businesses attract customers, strengthen brand relevance, and grow. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx