Built to Disrupt | Alix Bell | TEDxCrawley

Alix Bell, consultora de marketing directo y fundadora de Alix Bell Associates, habla de cómo no encajar siempre con la norma aceptada la llevó al éxito. Se pregunta si el problema está en la persona o en el molde al que se espera que se ajuste. La charla se dio en un evento TEDx organizado de forma independiente. Bell trabaja con pymes en estrategias de correo directo.

• Por qué no encajar con la norma puede convertirse en una ventaja
• Si debe cambiar la persona o el molde esperado

Don't fit the mould? Is it you? Or is the mould? Alix discusses how she learned that not always fitting in with the accepted norm has driven her to succeed. Alix Bell is a Direct Mail Consultant and Founder of Alix Bell Associates, helping SMEs grow through clear, commercially sound direct mail strategies. With more than 20 years' experience in print and mail, Alix specialises in transforming ideas into structured, results-driven campaigns. She works as an extension of her clients' teams, bringing together strategy, supplier management and delivery to ensure every campaign is built to perform. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx