TedxGGI: La vida que no planeé vs. la vida que vivo | Shubham Passi | TEDxGGI

Shubham Passi, fundador de la agencia de crecimiento y creatividad Brand It Up, comparte cómo los cambios profesionales inesperados marcaron su trayectoria. Describe planes que no salieron como esperaba, desde una idea de comercio electrónico de muebles y una marca de moda hasta considerar un máster en el extranjero, antes de fundar Brand It Up. La charla ofrece tres lecciones: las habilidades pueden dar frutos inesperados, cambiar de rumbo no es desperdiciar el camino y no siempre se puede controlar el resultado. El video fue grabado en un evento TEDx organizado de forma independiente.

• Planes iniciales: comercio electrónico de muebles y una marca de moda
• Se consideró un máster en el extranjero
• Tres lecciones sobre habilidades, rumbo y resultados

In this talk, Shubham Passi shares his personal journey of navigating unexpected career changes, failed plans, and new beginnings. From dreaming of building a furniture e-commerce business to launching a fashion brand, considering a master's degree abroad, and eventually founding Brand It Up, he reflects on how every experience shaped his professional journey. He shares three important lessons: skills can pay off in unexpected ways, changing direction does not mean wasting your journey, and while you can control your decisions, you cannot always control their outcomes. His story encourages audiences to embrace uncertainty, learn from every experience, and move forward even when life doesn't go according to plan. Shubham Passi is the Founder of Brand It Up, a growth and creative agency helping businesses build stronger brands and achieve measurable growth. His work spans brand strategy, performance marketing, content, consumer psychology, conversion, and retention. He focuses on turning strong ideas into distinctive brand experiences that connect with people, build trust, and create sustainable business impact. Having worked across industries including luxury, fashion, furniture, lifestyle, automotive, hospitality, and D2C, he combines creative thinking with technology and data-driven strategies to help businesses attract customers, strengthen brand relevance, and grow. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx