Desenmascarar el greenwashing y defender una acción climática real | Keroles Riad | TEDxSherbrooke Street West

El ponente analiza las ideas erróneas que tienen muchos canadienses sobre el reciclaje y la gestión de residuos. Explica cómo las tácticas de greenwashing y las promesas exageradas de las tecnologías climáticas pueden engañar a la gente común. También sostiene que la falta de educación ambiental desde edades tempranas es un factor importante en la crisis climática. La charla se ofreció en un evento TEDx organizado de forma independiente.

• Conceptos erróneos sobre el reciclaje en Canadá
• Cómo el greenwashing y las falsas promesas climáticas engañan al público
• La necesidad de educación ambiental desde la infancia

In his speech, Dr. Keroles Riad will uncover false narratives about climate change, sustainability and recycling. To do so, he will explore reasons why many Canadians have a false perception of recycling and a general lack of knowledge about waste management. He will uncover the tactics of greenwashing and how regular people often fall victim to misinformation and the false promises of climate technologies. To conclude, he will further explore educational institutions and the overall lack of environmental education from a young age onward. Highlighting an important factor in the climate crisis: a lack of awareness and education, and not just a lack of care for the issue. Dr. Keroles B. Riad is a Valedictorian and former Public Scholar at Concordia University where he received a Ph.D. degree from the individualized program developing new materials for 3D printing His research focuses on nanoparticle synthesis and catalytic applications. He is now working to explore the ability to make graphene via the industrially established flame spray pyrolysis nanoparticle synthesis technology. He recently created "O Nanotech Solutions inc.", a startup aiming to commercialize flame-made metal oxide quantum dots reducing their cost by an order of magnitude. His second company enuf is a spin-off B-corp of the “Waste Not, Want Not” student initiative he started at Concordia University in 2016, for which he received the Quebec Lieutenant-Governor Youth Medal. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx