Por qué la IA no debería decidir nuestro futuro | Maks Giordano | TEDxBerlin

Maks Giordano, estratega creativo digital con más de treinta años de experiencia en innovación, se pregunta qué sigue siendo exclusivamente humano a medida que las máquinas mejoran en la optimización. La charla parte de un "documental sobre el futuro" de 1966, el piano roto de Keith Jarrett, el nacimiento del punk y la historia del descubrimiento humano. Su tesis central es que decidir qué merece la pena perseguir es algo que ninguna máquina puede hacer por nosotros. Se presentó en TEDxBerlin, un evento TEDx organizado de forma independiente.

• Las máquinas destacan en optimización, no en elegir objetivos
• Ejemplos: un documental de 1966, el piano de Keith Jarrett y el punk
• Velocidad frente a propósito en un mundo acelerado

For thirty years, Maks Giordano helped companies find faster, smarter, creative paths into the future. Then AI arrived and raised a question he could not ignore: when machines become extraordinary at optimization, what remains uniquely human? Drawing on a forgotten 1966 “documentary about the future,” Keith Jarrett’s broken piano, the birth of punk, and the strange history of human discovery, Maks explores the one thing no machine can do for us: decide what is worth pursuing in the first place. In a world obsessed with speed, this talk asks a different question: What deserves the speed? Maks Giordano is a digital creative strategist and innovation specialist with more than 30 years of experience leading innovation projects for iconic brands. He works at the intersection of exponential technologies and practical innovation, recognised both for his thinking on generative AI and for the hands-on work of applying it to transform industries and business models. He has served as a management board member and Head of Innovation at ProSiebenSat.1, co-founded iconmobile (Exit to WPP) and Nunatak, and led the digital unit at MetaDesign. He also ran kyte's European operations, working with clients including Lady Gaga. Nominated as Entrepreneur of the Year by Ernst & Young, Maks is known for identifying the technologies that will matter and reading their impact across very different industries. He published two books, teaches Innovation Management and Entrepreneurship as an associate professor and holds an MBA from the University of St. Gallen. His current work, including a new book on "Innovation Alchemy" (Harriman House, 2027), examines what keeps people relevant as machines grow more capable: the human wandering, taste, and intuition that do not transfer easily to a model. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx