Volverse uno mismo entre cambios - La vida como proceso de construir tu marca personal | Harumi Takeuchi | TEDxWasedaU

Harumi Takeuchi, representante de J-BRANDING Corporation, comparte sus experiencias interculturales y sus encuentros con entornos desconocidos para explicar cómo los momentos de inestabilidad pueden convertirse en puntos de inflexión. La charla analiza cómo el cambio moldea la identidad a través de experiencias de fluctuación. Combinando ideas de psicología y branding global, invita a ver la incertidumbre como una clave para el crecimiento y el autoconocimiento.

• Crecer en Tokio y mudarse a Hong Kong a una edad temprana
• Trasladar los valores de marcas globales al público japonés en Hakuhodo
• Relacionar la psicología y el branding global con la construcción de una marca personal

What does it really mean to become yourself? Takeuchi Harumi, representative of J-BRANDING Corporation, draws on her cross-cultural experiences and encounters with unfamiliar environments to reveal how moments of instability can become powerful turning points. Through experiences of fluctuation, she reveals how change shapes identity. Like a sieve, these moments filter what truly matters. Blending insights from psychology and global branding, she invites you to rethink uncertainty as the key to growth, self-discovery, and building your own personal brand. Born in Tokyo, she moved to Hong Kong at a young age, where navigating different cultural environments shaped her sense of identity. At Hakuhodo, she worked with global brands, translating their core values for Japanese audiences. After gaining experience in international business, she became independent. She now works across branding, education, and global strategy, supporting individuals and organizations in connecting their inner values with outward expression. Her work explores how moments of uncertainty and transition can reveal one’s true essence. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx