Perfilado: leer a las personas y entender la persuasión | Dr. Mark T. Hofmann | TEDxGöttingen

El analista criminal y de inteligencia Mark T. Hofmann examina cuánto pueden revelar la conducta, el habla y la comunicación sobre una persona. Con base en la psicología, la criminología y el análisis de inteligencia, la charla presenta el perfilado conductual y ciber como una habilidad práctica. También aborda cómo reconocer el engaño y la manipulación, y cómo comunicar y persuadir con mayor eficacia. La charla se presentó en TEDxGöttingen 2026, un evento TEDx organizado de forma independiente.

• Métodos de perfilado conductual y ciber
• Reconocer el engaño y la manipulación
• Comunicación y persuasión en la práctica

NOTE FROM TED: This talk only represents the speaker's personal views and understanding of motivation, psychology, and behavior. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdf How much can we really learn about a person from the way they behave, speak and communicate? Crime and Intelligence Analyst Dr. Mark T. Hofmann takes us into the world of behavioral and cyber profiling, drawing on psychology, criminology and intelligence analysis. He explores how understanding human behavior can become a powerful skill, from recognizing deception and manipulation to communicating and persuading more effectively. TEDxGöttingen 2026 was initiated, organized and moderated by Patrick Bartl. The event brought together ten speakers from science, business and society to explore the theme “Unleashing Superpowers – Ideas that Transform Systems.” Dr. Mark T. Hofmann is a Crime & Intelligence Analyst and expert in behavioral and cyber profiling. He earned his Ph.D. in psychology researching the profiling of hackers. To understand how hackers, cybercriminals and manipulators think, he conducts research in the digital underground and combines insights from psychology, criminology and intelligence analysis. His work has been featured in international media including CNN, ARD, Forbes and 60 Minutes Australia. He also applies profiling methods to the business world and explores how understanding human behavior can become a powerful advantage. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx