The Power of Symbols. | Cassandra Clouser | TEDxColumbiana

La estratega de marca Cassie Clouser analiza cómo los símbolos y los arquetipos definen la identidad y cómo los símbolos flexibles también pueden transformar en quién nos convertimos. Combinando estrategia corporativa, diseño para organizaciones sin fines de lucro e historia personal, propone símbolos amplios que fortalecen la capacidad interna, la resiliencia y dan espacio al futuro. Clouser es fundadora de Magnetic Branding Studio. La charla se presentó en un evento TEDx organizado de forma independiente.

• Símbolos y arquetipos como herramientas para definir la identidad
• Símbolos flexibles que acompañan el cambio personal
• Resiliencia y capacidad interna mediante símbolos amplios

We frequently use symbols and archetypes to define who we are, but brand strategist Cassie Clouser reveals how flexible symbols can also transform who we become. Blending corporate strategy, non-profit design, and personal story, this talk invites us to step into expansive symbols that build internal capacity, foster resilience, and create room for tomorrow. Cassie Clouser is the founder of Magnetic Branding Studio, where she builds brand worlds using archetypal psychology, mythology, and subconscious imagery work. Her process treats a brand not as a message to broadcast, but as a world to inhabit — a place with its own time, texture, and laws. A pianist, composer, brand designer, and improv actor, she sees range not as a liability but as a signal. She works with founders, authors, and teachers to locate what's true beneath the surface identity — and build the worlds that let it resonate. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx