Built to Disrupt | Alix Bell | TEDxCrawley

Alix Bell, consultante en marketing direct et fondatrice d'Alix Bell Associates, explique comment le fait de ne pas toujours correspondre à la norme admise a façonné son parcours. Elle s'interroge sur le fait de savoir si le problème vient de la personne ou du moule attendu. L'intervention a eu lieu lors d'un événement TEDx organisé de manière indépendante. Bell accompagne les PME dans leurs stratégies de publipostage.

• Pourquoi ne pas correspondre à la norme peut devenir un atout
• Qui doit changer : l'individu ou le moule attendu

Don't fit the mould? Is it you? Or is the mould? Alix discusses how she learned that not always fitting in with the accepted norm has driven her to succeed. Alix Bell is a Direct Mail Consultant and Founder of Alix Bell Associates, helping SMEs grow through clear, commercially sound direct mail strategies. With more than 20 years' experience in print and mail, Alix specialises in transforming ideas into structured, results-driven campaigns. She works as an extension of her clients' teams, bringing together strategy, supplier management and delivery to ensure every campaign is built to perform. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx