TedxGGI : La vie que je n'avais pas prévue vs la vie que je vis | Shubham Passi | TEDxGGI

Shubham Passi, fondateur de l'agence de croissance et de création Brand It Up, raconte comment des changements de carrière imprévus ont façonné son parcours professionnel. Il évoque des projets qui n'ont pas abouti, de l'idée d'une boutique e-commerce de meubles à la création d'une marque de mode, en passant par un projet de master à l'étranger. Il partage trois enseignements : les compétences peuvent servir de façon inattendue, changer de direction ne signifie pas gaspiller son parcours, et les résultats ne se contrôlent pas toujours. La vidéo a été enregistrée lors d'un événement TEDx organisé de manière indépendante.

• Projets initiaux : e-commerce de meubles puis marque de mode
• Un master à l'étranger a été envisagé
• Trois enseignements sur les compétences, la direction et les résultats

In this talk, Shubham Passi shares his personal journey of navigating unexpected career changes, failed plans, and new beginnings. From dreaming of building a furniture e-commerce business to launching a fashion brand, considering a master's degree abroad, and eventually founding Brand It Up, he reflects on how every experience shaped his professional journey. He shares three important lessons: skills can pay off in unexpected ways, changing direction does not mean wasting your journey, and while you can control your decisions, you cannot always control their outcomes. His story encourages audiences to embrace uncertainty, learn from every experience, and move forward even when life doesn't go according to plan. Shubham Passi is the Founder of Brand It Up, a growth and creative agency helping businesses build stronger brands and achieve measurable growth. His work spans brand strategy, performance marketing, content, consumer psychology, conversion, and retention. He focuses on turning strong ideas into distinctive brand experiences that connect with people, build trust, and create sustainable business impact. Having worked across industries including luxury, fashion, furniture, lifestyle, automotive, hospitality, and D2C, he combines creative thinking with technology and data-driven strategies to help businesses attract customers, strengthen brand relevance, and grow. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx