Se trouver en vacillant - La vie comme processus de construction de sa marque personnelle | Harumi Takeuchi | TEDxWasedaU

Harumi Takeuchi, représentante de J-BRANDING Corporation, s'appuie sur ses expériences interculturelles et sur des environnements inconnus pour montrer comment les moments d'instabilité peuvent devenir des tournants. L'intervention explore la manière dont le changement façonne l'identité. En associant psychologie et stratégie de marque mondiale, elle invite à voir l'incertitude comme un moteur de croissance et de découverte de soi.

• Un parcours entre Tokyo et Hong Kong dès le plus jeune âge
• La traduction des valeurs de marques mondiales pour le public japonais chez Hakuhodo
• Le lien entre psychologie et branding mondial pour construire sa marque personnelle

What does it really mean to become yourself? Takeuchi Harumi, representative of J-BRANDING Corporation, draws on her cross-cultural experiences and encounters with unfamiliar environments to reveal how moments of instability can become powerful turning points. Through experiences of fluctuation, she reveals how change shapes identity. Like a sieve, these moments filter what truly matters. Blending insights from psychology and global branding, she invites you to rethink uncertainty as the key to growth, self-discovery, and building your own personal brand. Born in Tokyo, she moved to Hong Kong at a young age, where navigating different cultural environments shaped her sense of identity. At Hakuhodo, she worked with global brands, translating their core values for Japanese audiences. After gaining experience in international business, she became independent. She now works across branding, education, and global strategy, supporting individuals and organizations in connecting their inner values with outward expression. Her work explores how moments of uncertainty and transition can reveal one’s true essence. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx