La structure que vous n'avez jamais choisie dirige votre quotidien

Les cafés, les start-up et les universités sont souvent façonnés par des personnes qui ne sont plus là, pour des conditions qui ont depuis changé. Ceux qui évoluent dans ces systèmes tendent à considérer leur structure comme figée, jusqu'à ce que les coûts deviennent trop élevés. Dans cette intervention TEDxHSRW, la responsable commerciale Aleks Kireeva soutient que les entreprises fonctionnent davantage comme des organismes que comme des machines. Selon elle, les contraintes comme les files d'attente, les silos et les règles tacites sont des choix de conception que d'autres peuvent modifier.

• Les structures organisationnelles héritent souvent de conditions passées
• Silos, files d'attente et règles sont présentés comme des choix de conception
• Les entreprises sont présentées comme des organismes plutôt que des machines

Every system you move through was shaped by someone who is no longer there, for a world that has already changed. That's what a coffee shop has in common with a startup or university. We treat these shapes as the way things are and work inside them until the costs become too high. Aleks Kireeva on how to see the shape you inherited, and why you have the power to redesign it. Filmed and edited by Fotocinema (Arkadiusz Tomala). Aleks Kireeva is a senior commercial operator who has spent fifteen years rebuilding operations at European fintechs and B2B SaaS companies. She currently leads Commercial Analytics for a €1.5 billion vertical at Delivery Hero, after earlier roles at Billie, Smava, and Neugelb, Commerzbank's digital subsidiary. Her thesis is that companies aren't machines, even though we keep designing them like they are. The constraints that look permanent inside organisations: the queues, the silos, the rules everyone has accepted as "just how things work here", are almost always design choices someone made. Someone else can change them. Aleks is Berlin-based, speaks five languages, and was named a Women in Tech Global Role Model in 2024. Her TEDxHSRW talk is "Your Company Is an Organism - Stop Treating It Like a Machine." This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx