Créer des personnes qui n'existent pas | Michele Russo | TEDxBocconiUMumbai

L'IA peut désormais créer des personas synthétiques capables de réfléchir, de choisir et de se tromper à la manière de vraies personnes. Lors de cette intervention TEDxBocconiUMumbai, Michele Russo, professeur à SDA Bocconi et Associate Data Scientist chez Analytics Arts, présente ses propres expériences. Ces consommateurs fabriqués développent des personnalités distinctes, des réflexes rationnels en matière de prix et des travers irrationnels proches de l'humain. La présentation interroge la part de jugement humain que nous sommes prêts à confier à l'IA.

• Personas synthétiques générés par l'IA se comportant en consommateurs
• Expériences sur la personnalité, les prix et les choix irrationnels
• Jusqu'où déléguer son jugement à l'IA

Michele Russo is a Professor at SDA Bocconi and an Associate Data Scientist at Analytics Arts, bringing together academic depth and hands on industry expertise. In his talk, Michele reveals how AI can now build synthetic personas that think, choose and even misjudge just like real people. Through his own experiments, he shows these fabricated "consumers" developing real personalities, rational pricing instincts and human like irrational quirks, leaving us with a sharper question than how smart AI has become: how much of ourselves are we willing to hand over to it? "Prof. Michele Russo teaches Business Data Analytics at SDA Bocconi School of Management, with research spanning artificial intelligence, machine learning, consumer behaviour, and business decision-making. His work bridges academic research with practical business applications. By showing how data can reveal patterns that often go unnoticed, he offers a unique way of understanding decisions and human behaviour. His insights would add an analytical yet accessible perspective to the event." This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx