The Power of Symbols. | Cassandra Clouser | TEDxColumbiana

La stratège de marque Cassie Clouser explore la manière dont les symboles et les archétypes façonnent l'identité, et comment des symboles flexibles peuvent aussi transformer ce que nous devenons. S'appuyant sur la stratégie d'entreprise, le design associatif et un récit personnel, elle présente des symboles élargis qui renforcent la capacité intérieure, la résilience et l'espace pour demain. Elle est la fondatrice de Magnetic Branding Studio. La conférence a été donnée lors d'un événement TEDx organisé de manière indépendante.

• Les symboles et archétypes comme outils de définition de l'identité
• Des symboles flexibles qui accompagnent le changement personnel
• Résilience et capacité intérieure grâce à des symboles élargis

We frequently use symbols and archetypes to define who we are, but brand strategist Cassie Clouser reveals how flexible symbols can also transform who we become. Blending corporate strategy, non-profit design, and personal story, this talk invites us to step into expansive symbols that build internal capacity, foster resilience, and create room for tomorrow. Cassie Clouser is the founder of Magnetic Branding Studio, where she builds brand worlds using archetypal psychology, mythology, and subconscious imagery work. Her process treats a brand not as a message to broadcast, but as a world to inhabit — a place with its own time, texture, and laws. A pianist, composer, brand designer, and improv actor, she sees range not as a liability but as a signal. She works with founders, authors, and teachers to locate what's true beneath the surface identity — and build the worlds that let it resonate. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx