ऐसे लोग बनाना जो असल में मौजूद नहीं हैं | Michele Russo | TEDxBocconiUMumbai

AI अब ऐसे synthetic personas बना सकता है जो असली लोगों की तरह सोचते, चुनते और गलतियाँ करते हैं। TEDxBocconiUMumbai की इस बातचीत में SDA Bocconi के प्रोफेसर और Analytics Arts में Associate Data Scientist Michele Russo अपने प्रयोग प्रस्तुत करते हैं। उनके अनुसार ये बनावटी उपभोक्ता अपने अलग व्यक्तित्व, तर्कसंगत कीमत संबंधी प्रवृत्तियाँ और मानव जैसी अतार्किक आदतें विकसित करते हैं। बातचीत यह सवाल उठाती है कि हम अपना कितना निर्णय AI को सौंपने को तैयार हैं।

• AI से बने synthetic personas जो उपभोक्ताओं की तरह व्यवहार करते हैं
• व्यक्तित्व, कीमत और अतार्किक चुनाव पर प्रयोग
• AI को कितना निर्णय सौंपा जाए, यह प्रश्न

Michele Russo is a Professor at SDA Bocconi and an Associate Data Scientist at Analytics Arts, bringing together academic depth and hands on industry expertise. In his talk, Michele reveals how AI can now build synthetic personas that think, choose and even misjudge just like real people. Through his own experiments, he shows these fabricated "consumers" developing real personalities, rational pricing instincts and human like irrational quirks, leaving us with a sharper question than how smart AI has become: how much of ourselves are we willing to hand over to it? "Prof. Michele Russo teaches Business Data Analytics at SDA Bocconi School of Management, with research spanning artificial intelligence, machine learning, consumer behaviour, and business decision-making. His work bridges academic research with practical business applications. By showing how data can reveal patterns that often go unnoticed, he offers a unique way of understanding decisions and human behaviour. His insights would add an analytical yet accessible perspective to the event." This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx