存在しない人々を作る | Michele Russo | TEDxBocconiUMumbai

AIは現在、実在の人間と同じように考え、選び、誤ることもある合成ペルソナを作ることができます。TEDxBocconiUMumbaiでの講演では、SDAボッコーニ教授でAnalytics Artsの准データサイエンティストであるミケーレ・ルッソが、自身の実験を紹介しています。作られた架空の消費者は、独自の個性、合理的な価格判断、人間らしい非合理な癖を示すといいます。講演は、人がどこまで自身の判断をAIに委ねるつもりがあるのかという問いを投げかけています。

• 消費者のように振る舞うAI生成の合成ペルソナ
• 個性、価格判断、非合理な行動に関する実験
• 判断をAIにどこまで任せるかという問い

Michele Russo is a Professor at SDA Bocconi and an Associate Data Scientist at Analytics Arts, bringing together academic depth and hands on industry expertise. In his talk, Michele reveals how AI can now build synthetic personas that think, choose and even misjudge just like real people. Through his own experiments, he shows these fabricated "consumers" developing real personalities, rational pricing instincts and human like irrational quirks, leaving us with a sharper question than how smart AI has become: how much of ourselves are we willing to hand over to it? "Prof. Michele Russo teaches Business Data Analytics at SDA Bocconi School of Management, with research spanning artificial intelligence, machine learning, consumer behaviour, and business decision-making. His work bridges academic research with practical business applications. By showing how data can reveal patterns that often go unnoticed, he offers a unique way of understanding decisions and human behaviour. His insights would add an analytical yet accessible perspective to the event." This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx