Repensando os fundamentos da agricultura | Sr. Rituraj Sharma | TEDxSRHU

Um engenheiro de computação sem formação agrícola começou a cultivar morangos sob o calor extremo do verão em Rajastão e recebeu um prêmio nacional pelo trabalho. A partir de experimentos com hidroponia, ele passa a tratar a agricultura como um negócio econômico exigente. A palestra divide a atividade em cinco blocos fundamentais: terra, operações, agronomia, mercado e finanças. Também defende que a volatilidade dos preços pode ser administrada com diversificação e apresenta a ideia de «Zeta farming».

• Da engenharia de computação ao cultivo de morangos em Rajastão
• Cinco blocos de negócio: terra, operações, agronomia, mercado e finanças
• Diversificação diante da volatilidade dos preços

What happens when a computer engineer with no farming background accidentally wins a national award for growing strawberries in the extreme summer heat of Rajasthan? In this insightful talk, Rituraj shares his journey from exploring high-tech hydroponics to understanding the hard economic realities of agriculture. He breaks down farming through five fundamental business blocks—land, operations, agronomy, market, and money—while explaining how macro risks like market price volatility can be solved through strategic diversification. Ultimately, he introduces the vision of "Zeta farming," urging society to look past capital-heavy gimmicks and elevate agriculture into an enduring cultural religion where the next generation can lead with immense pride. Rituraj Sharma is the Founder & CEO of Zetta Farms, an agritech venture based in Jaipur that focuses on sustainable farming of fruits and vegetables using technology-driven processes. He is also the founder of Growpital, an agriculture investment platform, and has been recognized nationally for his innovative work in hydroponics and agripreneurship. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx