Arquitetura para todos: levando o design para o dia a dia | Muhammad Ariq Naufal | TEDxITS

O pensamento de design arquitetônico, que envolve compreender os usuários, criar experiências significativas e estruturar ideias, é apresentado como um referencial para a criação de conteúdo. A palestra defende que enxergar o conteúdo como uma experiência projetada pode ajudar qualquer pessoa a transformar ideias em histórias envolventes. Quem apresenta é Muhammad Ariq Naufal, arquiteto e criador de conteúdo indonésio, no TEDxITS, evento TEDx organizado de forma independente. O palestrante é conhecido por tornar a arquitetura acessível por meio de conteúdo digital educativo.

• Aplicar o pensamento de design arquitetônico à criação de conteúdo
• Compreender o usuário e criar experiências significativas
• Design thinking para quem não é arquiteto

What if creating great content is more similar to designing a building than following social media trends? This talk explores how architectural design thinking understanding users, creating meaningful experiences, and structuring ideas can be applied to content creation. By viewing content as a designed experience, it reveals how anyone can turn ideas into engaging stories, proving that design thinking is not only for architects, but for anyone who wants to create something impactful from nothing. Ariq Naufal is an Indonesian architect and content creator who makes architecture more accessible through engaging and educational digital content. By simplifying complex architectural concepts into relatable insights, he has inspired students and the wider public to appreciate architecture in everyday life. His growing influence through social media, collaborations, podcasts, and academic speaking engagements has established him as a prominent voice in architecture education and communication in Indonesia. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx