A neurobiologia por trás da tomada de decisões | Marte Roa Syvertsen | TEDxFredrikstad

A neurologista Marte Roa Syvertsen analisa como as decisões se formam no cérebro, incluindo escolhas que tomam forma antes de chegarem à consciência. Com base na neurociência, a palestra mostra como contexto, atenção e sinais ocultos podem orientar o comportamento. Também discute como esses mesmos mecanismos podem ser usados para influenciar outras pessoas. A palestra foi apresentada em um evento TEDx organizado de forma independente.

• Como as escolhas se formam antes da consciência
• O papel do contexto, da atenção e dos sinais ocultos
• Como os mesmos mecanismos podem influenciar outras pessoas

NOTE FROM TED: Research around the brain, addiction, and decision making remains complex and an ongoing field of study. This talk reflects the speaker’s own views and interpretation. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdf Are your decisions really your own? Neurologist Marte Roa Syvertsen takes us inside the brain to examine how choices are formed before they reach conscious awareness. Drawing on neuroscience, she shows how context, attention and hidden signals can steer behavior and how the same mechanisms can be used to influence other people. In a world of algorithms, persuasive design and constant stimuli, understanding how the brain makes decisions is not just fascinating; it may help us make more deliberate choices about what gets our attention and why. Marte Roa Syvertsen is a medical doctor, neurologist, researcher and author with a PhD in neurology and more than a decade of research experience. Her work and public communication focus on how the brain develops, adapts and shapes behavior. She is particularly interested in the gap between what we experience as conscious choice and the many processes operating outside awareness. By translating neuroscience into everyday language, Marte examines both sides of influence: how our decisions are formed, and how knowledge of those mechanisms can be used to guide the choices of others. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx