Preencher as lacunas da comunidade | Allison McEntee | TEDxWilmette

As comunidades têm lacunas funcionais e sociais, e o sentimento de pertencimento é construído, não encontrado. Depois de se mudar para uma nova cidade, Allison McEntee buscou construir sua comunidade e destacou o papel pouco reconhecido dos «construtores»: pessoas que promovem mudanças, assumem riscos, persistem diante de críticas e criam conexões. A palestra propõe começar a construir o que falta, em vez de esperar que outra pessoa faça isso. Como exemplo, é citada a criação do Kenilworth Cookbook Club, que, segundo a palestrante, se tornou a maior rede de clubes de culinária do país.

• As lacunas comunitárias podem ser funcionais ou sociais
• O papel dos «construtores» que geram mudança e conexão
• Como o Kenilworth Cookbook Club nasceu em uma mesa de cozinha

Gaps in communities exist. Some gaps are functional, while others are social. After moving to a new town, Allison McEntee was eager to build her community and discovered that belonging wasn't something you find—it was something you build. Through discovering gaps in her community, she explores the overlooked roles of "Builders": the people who make change, take risks, persevere through criticism, and create the connections that bring communities together. In an era of increasing isolation and division, this talk is a call to stop waiting for someone else to fix what's missing and start building it yourself. In a world powered by data, AI, and endless scrolling, Allison believes human connection still matters most. Nine years ago, she founded the Kenilworth Cookbook Club to bring people together around food and conversation. What began at her kitchen table has grown into the nation’s largest network of Cookbook Clubs — creating spaces where strangers become friends and neighbors build lasting bonds. Alongside building community in real life, Allison has spent more than two decades driving growth in the digital world. A seasoned advertising and revenue leader, she has led brand and sales strategy for companies including Nextdoor, Bustle Digital Group, Walmart Connect, Tasting Table, and Food Network. Across both chapters of her career, one belief guides her: meaningful growth — in business and in life — happens because someone chooses to build it. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx