Por que pessoas inteligentes deixam de ter ideias originais | Moshe Bar, Ph.D. | TEDxInnovation Drive

O neurocientista cognitivo Moshe Bar examina por que a criatividade muitas vezes fica oculta por hábitos cognitivos do dia a dia. A palestra explica como novas ideias fluem no cérebro e na mente, o que as dificulta e por que a incerteza pode ser vista como um recurso, e não como uma ameaça. Bar apresenta esse caminho como forma de recuperar a capacidade humana de inovar.

• Como as ideias surgem no cérebro e na mente
• Hábitos cognitivos que escondem a criatividade
• A incerteza como recurso

Our ability to be creative is not lost, but it is often hidden by our cognitive habits. By explaining the flow of new ideas in the brain and in the mind, as well as what hinders it, and by showing why we should see uncertainty as a resource, rather than a threat, this talk demonstrates what it takes to reclaim our inherent capacity for innovation. Moshe is a cognitive neuroscientist at Bar-Ilan University and Massachusetts Hospital. He was previously the head of the Gonda Multidisciplinary Brain Research Center at Bar-Ilan University and before that director of the Cognitive Neuroscience Laboratory at Harvard Medical School and Massachusetts General Hospital. His research focuses on various aspects of brain function, including memory, foresight, mental load, mind-wandering, mood, and creativity. He has published over 90 research articles, edited two scientific books and published the popular science book Mindwandering. His writing to the public has appeared in numerous platforms, including the New York Times and the WSJ. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx