Como a desinformação por IA está remodelando nossa realidade | Myriam Francois | TEDxCambridge University

Myriam François analisa como a desinformação gerada por IA, cada vez mais convincente, muda a forma como as pessoas distinguem fatos de ficção. Ela relaciona esse cenário à pressão crescente sobre o jornalismo e sobre as instituições que verificam informações. A palestra também aborda o papel de poucas empresas de tecnologia e dos algoritmos personalizados no que as pessoas veem e acreditam. Ela questiona o que acontece quando as sociedades não compartilham mais uma base comum de fatos. A fala foi apresentada no TEDxCambridge University, evento organizado de forma independente.

• Ascensão da desinformação convincente gerada por IA
• Pressão sobre o jornalismo e a verificação de fatos
• Influência das empresas de tecnologia e dos algoritmos

We are reaching a point where distinguishing fact from fiction is becoming increasingly difficult. Dr. Myriam François argues that the rise of highly convincing AI-generated disinformation is unfolding alongside growing pressures on journalism and the institutions responsible for verifying and communicating facts. As journalists face increasing threats and a small number of technology companies play a greater role in shaping how information is distributed, personalised algorithms can use our digital behaviour to influence what we see, believe, and engage with. This raises an important question: what happens when societies can no longer agree on a shared baseline of facts? Without that common foundation, independent thought, public trust, and democratic participation can become increasingly fragile. Protecting the integrity of our information ecosystem is therefore not simply a challenge for journalists or technology companies, but a broader responsibility for all of us. Dr. François is an award-winning journalist, filmmaker, and writer, and an alumna of Newnham College Cambridge, as well as Georgetown and Oxford University where she completed her PhD in 2017. She’s a former presenter of The Stream on Al jazeera and currently presents her own show The Tea on YouTube. She has worked extensively across the BBC, Channel 4, and other international outlets. Her directorial debut documentary Finding Alaa as Bafta and Academy award Longlisted and has received multiple international awards, and her writing has appeared in publications including The Guardian, TIME, and Foreign Policy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx