Desmascarar o greenwashing e defender ação climática real | Keroles Riad | TEDxSherbrooke Street West

O palestrante aborda equívocos comuns de canadenses sobre reciclagem e gestão de resíduos. Ele explica como táticas de greenwashing e promessas exageradas de tecnologias climáticas podem enganar as pessoas comuns. Também defende que a falta de educação ambiental desde cedo é um fator importante na crise climática. A palestra foi realizada em um evento TEDx organizado de forma independente.

• Equívocos sobre reciclagem no Canadá
• Como o greenwashing e falsas promessas climáticas enganam o público
• A necessidade de educação ambiental desde a infância

In his speech, Dr. Keroles Riad will uncover false narratives about climate change, sustainability and recycling. To do so, he will explore reasons why many Canadians have a false perception of recycling and a general lack of knowledge about waste management. He will uncover the tactics of greenwashing and how regular people often fall victim to misinformation and the false promises of climate technologies. To conclude, he will further explore educational institutions and the overall lack of environmental education from a young age onward. Highlighting an important factor in the climate crisis: a lack of awareness and education, and not just a lack of care for the issue. Dr. Keroles B. Riad is a Valedictorian and former Public Scholar at Concordia University where he received a Ph.D. degree from the individualized program developing new materials for 3D printing His research focuses on nanoparticle synthesis and catalytic applications. He is now working to explore the ability to make graphene via the industrially established flame spray pyrolysis nanoparticle synthesis technology. He recently created "O Nanotech Solutions inc.", a startup aiming to commercialize flame-made metal oxide quantum dots reducing their cost by an order of magnitude. His second company enuf is a spin-off B-corp of the “Waste Not, Want Not” student initiative he started at Concordia University in 2016, for which he received the Quebec Lieutenant-Governor Youth Medal. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx