Por que a IA não deveria decidir o nosso futuro | Maks Giordano | TEDxBerlin

Maks Giordano, estrategista criativo digital com mais de 30 anos de experiência em inovação, questiona o que continua sendo tipicamente humano à medida que as máquinas se tornam melhores em otimização. A palestra parte de um "documentário sobre o futuro" de 1966, do piano quebrado de Keith Jarrett, do nascimento do punk e da história da descoberta humana. A tese central é que decidir o que vale a pena perseguir é algo que nenhuma máquina pode fazer por nós. A apresentação foi feita no TEDxBerlin, um evento organizado de forma independente.

• As máquinas se destacam na otimização, não na escolha de objetivos
• Exemplos: um documentário de 1966, o piano de Keith Jarrett e o punk
• Velocidade versus propósito em um mundo acelerado

For thirty years, Maks Giordano helped companies find faster, smarter, creative paths into the future. Then AI arrived and raised a question he could not ignore: when machines become extraordinary at optimization, what remains uniquely human? Drawing on a forgotten 1966 “documentary about the future,” Keith Jarrett’s broken piano, the birth of punk, and the strange history of human discovery, Maks explores the one thing no machine can do for us: decide what is worth pursuing in the first place. In a world obsessed with speed, this talk asks a different question: What deserves the speed? Maks Giordano is a digital creative strategist and innovation specialist with more than 30 years of experience leading innovation projects for iconic brands. He works at the intersection of exponential technologies and practical innovation, recognised both for his thinking on generative AI and for the hands-on work of applying it to transform industries and business models. He has served as a management board member and Head of Innovation at ProSiebenSat.1, co-founded iconmobile (Exit to WPP) and Nunatak, and led the digital unit at MetaDesign. He also ran kyte's European operations, working with clients including Lady Gaga. Nominated as Entrepreneur of the Year by Ernst & Young, Maks is known for identifying the technologies that will matter and reading their impact across very different industries. He published two books, teaches Innovation Management and Entrepreneurship as an associate professor and holds an MBA from the University of St. Gallen. His current work, including a new book on "Innovation Alchemy" (Harriman House, 2027), examines what keeps people relevant as machines grow more capable: the human wandering, taste, and intuition that do not transfer easily to a model. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx