O que a IA pode nos ensinar sobre lidar com a incerteza | Ruth Flaherty | TEDxUniversity of Suffolk

A Dra. Ruth Flaherty, professora sênior de Direito na Universidade de Suffolk, analisa como a incerteza pode impedir a ação em negócios, educação e no dia a dia. Ela usa a IA como exemplo, pois ela responde, aprende com o feedback e avança sem esperar pela certeza, embora possa cometer erros. A palestra sugere que essa mentalidade adaptável pode ajudar pessoas e organizações diante de mudanças. Foi apresentada em um evento TEDx organizado de forma independente.

• A incerteza pode impedir a ação
• A IA se adapta e aprende com o feedback sem certeza total
• O conhecimento é construído com ação e reflexão

Uncertainty often stops us from taking action, whether in business, education, or everyday life. This talk explores an unexpected lesson from AI: it doesn’t wait for certainty before responding. It draws on what it knows, acts, learns from feedback, and moves forward. While AI can make mistakes, its willingness to adapt offers a valuable mindset for people and organisations facing change. Drawing on critical-creative theory and legal expertise, this talk challenges the belief that we need perfect information before acting. Instead, it shows how knowledge is built through action, reflection, and continuous learning. With Suffolk’s strong communities, growing creative industries, and thriving education sector, embracing this approach can help unlock innovation, confidence, and positive change. The future belongs to those willing to take the next step—even without all the answers. Dr Ruth Flaherty is a Senior Lecturer in Law at the University of Suffolk, where she has spent over six years teaching, researching, and working with local communities. A finalist for Oxford University Press Law Teacher of the Year 2024 and a Fellow of the Higher Education Academy, she combines academic expertise with practical impact. Her ESRC-funded PhD explored creativity, ownership, and knowledge in digital spaces, focusing on the intersection of law, technology, and human behaviour. Ruth has published internationally and contributed to government consultations on AI, innovation, and creativity. She has also led initiatives supporting Suffolk's SMEs and innovators, helping them navigate uncertainty and growth. Her work brings together law, technology, creativity, and decision-making to offer practical insights for positive change. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx