Tornar-se você mesmo nas mudanças - A vida como processo de construir sua marca pessoal | Harumi Takeuchi | TEDxWasedaU

Harumi Takeuchi, representante da J-BRANDING Corporation, recorre a suas experiências interculturais e a ambientes desconhecidos para mostrar como momentos de instabilidade podem se tornar pontos de virada. A palestra analisa como a mudança molda a identidade por meio de experiências de oscilação. Unindo ideias da psicologia e do branding global, ela convida a ver a incerteza como chave para o crescimento e o autoconhecimento.

• Infância em Tóquio e mudança para Hong Kong ainda jovem
• Trabalho na Hakuhodo adaptando valores de marcas globais ao público japonês
• Relação entre psicologia e branding global na construção de marca pessoal

What does it really mean to become yourself? Takeuchi Harumi, representative of J-BRANDING Corporation, draws on her cross-cultural experiences and encounters with unfamiliar environments to reveal how moments of instability can become powerful turning points. Through experiences of fluctuation, she reveals how change shapes identity. Like a sieve, these moments filter what truly matters. Blending insights from psychology and global branding, she invites you to rethink uncertainty as the key to growth, self-discovery, and building your own personal brand. Born in Tokyo, she moved to Hong Kong at a young age, where navigating different cultural environments shaped her sense of identity. At Hakuhodo, she worked with global brands, translating their core values for Japanese audiences. After gaining experience in international business, she became independent. She now works across branding, education, and global strategy, supporting individuals and organizations in connecting their inner values with outward expression. Her work explores how moments of uncertainty and transition can reveal one’s true essence. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx