TedxGGI: A vida que eu não planejei vs. a vida que estou vivendo | Shubham Passi | TEDxGGI

Shubham Passi, fundador da agência de crescimento e criação Brand It Up, conta como mudanças de carreira inesperadas moldaram seu percurso profissional. Ele relata planos que não deram certo, desde uma ideia de e-commerce de móveis e uma marca de moda até a consideração de um mestrado no exterior, antes de fundar a Brand It Up. A palestra traz três lições: habilidades podem render de formas inesperadas, mudar de direção não desperdiça a jornada e nem sempre é possível controlar os resultados. O vídeo foi gravado em um evento TEDx organizado de forma independente.

• Planos iniciais: e-commerce de móveis e uma marca de moda
• Foi considerado um mestrado no exterior
• Três lições sobre habilidades, direção e resultados

In this talk, Shubham Passi shares his personal journey of navigating unexpected career changes, failed plans, and new beginnings. From dreaming of building a furniture e-commerce business to launching a fashion brand, considering a master's degree abroad, and eventually founding Brand It Up, he reflects on how every experience shaped his professional journey. He shares three important lessons: skills can pay off in unexpected ways, changing direction does not mean wasting your journey, and while you can control your decisions, you cannot always control their outcomes. His story encourages audiences to embrace uncertainty, learn from every experience, and move forward even when life doesn't go according to plan. Shubham Passi is the Founder of Brand It Up, a growth and creative agency helping businesses build stronger brands and achieve measurable growth. His work spans brand strategy, performance marketing, content, consumer psychology, conversion, and retention. He focuses on turning strong ideas into distinctive brand experiences that connect with people, build trust, and create sustainable business impact. Having worked across industries including luxury, fashion, furniture, lifestyle, automotive, hospitality, and D2C, he combines creative thinking with technology and data-driven strategies to help businesses attract customers, strengthen brand relevance, and grow. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx