A forma que você nunca escolheu comanda o seu dia

Cafeterias, startups e universidades costumam ser moldadas por pessoas que já não estão presentes, para condições que mudaram desde então. Quem trabalha dentro desses sistemas tende a tratar a estrutura como algo fixo, até que os custos se tornem altos demais. Nesta palestra do TEDxHSRW, a operadora comercial sênior Aleks Kireeva afirma que as empresas se comportam mais como organismos do que como máquinas. Ela diz que limitações como filas, silos e regras não escritas são escolhas de design que outras pessoas podem mudar.

• Estruturas organizacionais costumam ser herdadas de condições anteriores
• Silos, filas e regras são apresentados como escolhas de design
• As empresas são retratadas como organismos e não como máquinas

Every system you move through was shaped by someone who is no longer there, for a world that has already changed. That's what a coffee shop has in common with a startup or university. We treat these shapes as the way things are and work inside them until the costs become too high. Aleks Kireeva on how to see the shape you inherited, and why you have the power to redesign it. Filmed and edited by Fotocinema (Arkadiusz Tomala). Aleks Kireeva is a senior commercial operator who has spent fifteen years rebuilding operations at European fintechs and B2B SaaS companies. She currently leads Commercial Analytics for a €1.5 billion vertical at Delivery Hero, after earlier roles at Billie, Smava, and Neugelb, Commerzbank's digital subsidiary. Her thesis is that companies aren't machines, even though we keep designing them like they are. The constraints that look permanent inside organisations: the queues, the silos, the rules everyone has accepted as "just how things work here", are almost always design choices someone made. Someone else can change them. Aleks is Berlin-based, speaks five languages, and was named a Women in Tech Global Role Model in 2024. Her TEDxHSRW talk is "Your Company Is an Organism - Stop Treating It Like a Machine." This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx