Criando pessoas que não existem | Michele Russo | TEDxBocconiUMumbai

A IA já consegue criar personas sintéticas que pensam, escolhem e erram de forma semelhante às pessoas reais. Nesta palestra do TEDxBocconiUMumbai, Michele Russo, professor da SDA Bocconi e Associate Data Scientist na Analytics Arts, apresenta seus próprios experimentos. Segundo ele, esses consumidores fabricados desenvolvem personalidades próprias, instintos racionais de preço e peculiaridades irracionais parecidas com as humanas. A palestra questiona quanto do nosso julgamento estamos dispostos a entregar à IA.

• Personas sintéticas geradas por IA que agem como consumidores
• Experimentos sobre personalidade, preços e escolhas irracionais
• Quanto julgamento delegar à IA

Michele Russo is a Professor at SDA Bocconi and an Associate Data Scientist at Analytics Arts, bringing together academic depth and hands on industry expertise. In his talk, Michele reveals how AI can now build synthetic personas that think, choose and even misjudge just like real people. Through his own experiments, he shows these fabricated "consumers" developing real personalities, rational pricing instincts and human like irrational quirks, leaving us with a sharper question than how smart AI has become: how much of ourselves are we willing to hand over to it? "Prof. Michele Russo teaches Business Data Analytics at SDA Bocconi School of Management, with research spanning artificial intelligence, machine learning, consumer behaviour, and business decision-making. His work bridges academic research with practical business applications. By showing how data can reveal patterns that often go unnoticed, he offers a unique way of understanding decisions and human behaviour. His insights would add an analytical yet accessible perspective to the event." This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx