A inovação nunca termina | Camilo Fero | TEDxClevelandStateUniversity

Camilo Ferro, químico especializado em plásticos e empreendedor em sustentabilidade, examina como invenções úteis podem gerar problemas duradouros. Ele usa como exemplos detergentes, refrigerantes e os plásticos atuais. A palestra questiona se é possível mudar o fim de uma invenção alterando seu início. Fundador da Earth 2 Earth e presidente da RAWS Americas, Ferro apresenta uma tecnologia para eliminar resíduos plásticos persistentes sem criar microplásticos. A palestra foi realizada em um evento TEDx organizado de forma independente por uma comunidade local.

• As consequências não intencionais de detergentes, refrigerantes e plásticos
• Se o design inicial pode mudar o destino de uma invenção
• Uma tecnologia para eliminar resíduos plásticos sem microplásticos

What happens when an invention’s greatest strength becomes its lasting problem? Drawing on his work in sustainability and plastic chemistry, Camilo Ferro explores how we can preserve the benefits of our inventions while addressing their unintended consequences. From detergents and refrigerants to today’s plastics, he asks whether we can change an invention’s ending by changing its beginning and why our responsibility to improve it never ends. Camilo A. Ferro is an entrepreneur and sustainability innovator with more than 15 years of experience developing solutions to plastic waste. He founded Earth 2 Earth, served as vice president of sustainability and innovation at Nature's Source and is president of RAWS Americas. In that role, he is helping bring to market a plastics technology designed to eliminate persistent plastic waste without creating microplastics. Throughout his career, Ferro has focused on advancing sustainability through innovation grounded in scientific research, transparency and practical implementation, with the goal of creating solutions that are both environmentally responsible and commercially viable. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx