As mulheres da montanha que reconstruíram a economia de uma aldeia | Shashi Bahuguna Raturi | TEDxSRHU

A ativista ambiental Shashi Bahuguna Raturi compartilha seu trabalho de base em comunidades remotas do Himalaia, em Uttarakhand, ao longo de mais de três décadas. Ela descreve iniciativas lideradas por mulheres, como fogões de argila sem fumaça, escolas de educação infantil e casamentos védicos ecológicos em Triyuginarayan que resgatam a cultura tradicional. A palestra também aborda como a mistura alimentar tradicional "Pishu Load" se transformou em um negócio que apoia mais de 10.000 agricultores em aldeias de alta altitude. O foco está na paciência, no sacrifício pessoal e na mentalidade de serviço.

• Fogões de argila sem fumaça liderados por mulheres
• Casamentos védicos ecológicos em Triyuginarayan
• "Pishu Load", um negócio que apoia agricultores

From combating deforestation as a child to pioneering sustainable rural enterprises, environmental activist Shashi Bahuguna Raturi has dedicated over three decades to transforming remote Himalayan communities. In this inspiring talk, she shares her grassroots journey—starting with women-led initiatives for smokeless clay stoves, establishing kindergarten schools, and reviving traditional culture through eco-friendly Vedic weddings at Triyuginarayan. She also highlights how a simple traditional food blend, "Pishu Load," evolved into a thriving venture supporting over 10,000 farmers across high-altitude villages. Grounded in patience, personal sacrifice, and a deep-seated service mindset, Raturi demonstrates how an unwavering inner voice and relentless perseverance can create multi-generational change. Shashi Bahuguna Raturi, the founder of Namakwali, a homegrown brand from Uttarakhand, aimed to bring the rich traditions of her mountainous homeland to the global market. Beyond building a successful business, her work focused on empowering women and creating a positive impact within her community. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx