The Power of Symbols. | Cassandra Clouser | TEDxColumbiana

A estrategista de marca Cassie Clouser examina como símbolos e arquétipos moldam a identidade e como símbolos flexíveis também podem transformar quem nos tornamos. Combinando estratégia corporativa, design para organizações sem fins lucrativos e história pessoal, a palestra propõe símbolos amplos que fortalecem a capacidade interna, a resiliência e abrem espaço para o amanhã. Clouser é fundadora do Magnetic Branding Studio. A fala foi apresentada em um evento TEDx organizado de forma independente.

• Símbolos e arquétipos como ferramentas para definir a identidade
• Símbolos flexíveis que apoiam a mudança pessoal
• Resiliência e capacidade interna por meio de símbolos amplos

We frequently use symbols and archetypes to define who we are, but brand strategist Cassie Clouser reveals how flexible symbols can also transform who we become. Blending corporate strategy, non-profit design, and personal story, this talk invites us to step into expansive symbols that build internal capacity, foster resilience, and create room for tomorrow. Cassie Clouser is the founder of Magnetic Branding Studio, where she builds brand worlds using archetypal psychology, mythology, and subconscious imagery work. Her process treats a brand not as a message to broadcast, but as a world to inhabit — a place with its own time, texture, and laws. A pianist, composer, brand designer, and improv actor, she sees range not as a liability but as a signal. She works with founders, authors, and teachers to locate what's true beneath the surface identity — and build the worlds that let it resonate. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx