Como o sucesso pode matar a inovação e como corrigir isso | Josemaria Siota | TEDxIESEBarcelona

Costuma-se presumir que empresas bem-sucedidas são boas em inovação, mas esta palestra defende que os mesmos sistemas que impulsionam o desempenho também podem bloquear novas ideias. Com base em quase uma década de pesquisa e em casos da BMW, Adidas e LG, ela analisa como surgem as barreiras internas e como construir as pontes certas pode transformá-las em oportunidades de crescimento. A palestra foi apresentada no TEDxIESEBarcelona pelo palestrante Josemaria Siota, diretor executivo do Centro de Empreendedorismo e Inovação da IESE Business School.

• Por que o sucesso pode atrapalhar a inovação em empresas estabelecidas
• Casos da BMW, Adidas e LG baseados em quase uma década de pesquisa
• Construir pontes para transformar barreiras internas em oportunidades de crescimento

We tend to believe successful companies are great at innovating. But what if success itself quietly works against it? Drawing on nearly a decade of research and cases from companies such as BMW, Adidas, and LG, this talk shows how the systems that drive performance can also block innovation, and how building the right bridges can turn organizational walls into growth opportunities. Josemaria Siota is the Executive Director of IESE Business School's Entrepreneurship and Innovation Center, a designated Expert in Corporate Venturing at the World Economic Forum, the European Commission, and the United Nations Industrial Development Organization, a Management Board Member in several consortiums, and a Harvard Business School alum. He leads cutting-edge research on open innovation, corporate venturing, technology transfer, and scaleups working around the world with successful Chief Innovation Officers and top-tier academics, to create a positive impact in society. He has published books and studies on these topics for Harvard Business Review, MIT Sloan Management Review, McGraw-Hill, Springer, and more. He spoke at conferences in Stanford GSB, Mobile World Congress, Web Summit, Africa CEO Forum, NextRise, to name a few. His work has received mentions in media such as Bloomberg, Forbes, and Sifted (Financial Times). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx