Строительство внутри пустоты | Элиф Үлгер Ялчын | TEDxNecmettin Erbakan University

В архитектуре, по мысли выступающей, здание определяет не фасад, а организованная им пустота и невидимая несущая система. Элиф Үлгер Ялчын сопоставляет архитектуру, предпринимательство и личные перемены. Она рассказывает о создании бренда с нуля, о кризисе во время пандемии и о социальном влиянии своей работы. Главная мысль: настоящая сила идёт от адаптивности, совместного лидерства и внутреннего основания.

• Невидимая несущая система и роль пустоты
• Создание бренда с нуля
• Адаптивность и совместное лидерство

In architecture, what truly defines a structure is not its facade, but the void it organizes and the unseen structural system that supports it. In this compelling talk, Elif Ülger Yalçın draws parallels between architecture, entrepreneurship, and personal transformation. Sharing her journey of founding a brand from scratch, navigating crisis during the pandemic, and driving social impact, she demonstrates how real strength comes from adaptability, shared leadership, and building authentic inner foundations rather than superficial facades. Elif Ülger Yalçın is a accomplished business figure who integrates architecture, design, and entrepreneurship. A graduate of Eskişehir Osmangazi University, Department of Architecture, Yalçın continues her professional work through 2Dsign Architecture and Design Studio, and co-founded Arabica Coffee House in 2014 alongside Attorney Sertaç Yalçın. She is also a member of the TOBB Women Entrepreneurs Council. Today, Arabica Coffee House continues its path as a strong domestic brand growing across more than 65 cities with over 200 branches. Diversifying its expansion through brands and production setups in various sectors—such as Tastopia, Bonfesta, Maestro, and Arabica Kitchen Fit—the enterprise continues to invest in many fields ranging from production to technology. Arabica Coffee House stands out not only as a brand, but also as an organization that contributes to society. It makes significant contributions to sports through sponsorships, including serving as an Official Sponsor of National Teams, title sponsor for the Women's and Men's 1st Leagues, and main sponsor for the Turkish National Paralympic Committee. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx