Становясь собой через перемены - жизнь как процесс формирования личного бренда | Harumi Takeuchi | TEDxWasedaU

Харуми Такеучи, представитель J-BRANDING Corporation, рассказывает о своём межкультурном опыте и встречах с непривычной средой. Она показывает, как периоды нестабильности могут стать поворотными моментами. В выступлении рассматривается, как перемены формируют идентичность. Сочетая идеи психологии и глобального брендинга, спикер предлагает считать неопределённость ключом к росту и самопознанию.

• Детство в Токио и переезд в Гонконг в раннем возрасте
• Работа в Hakuhodo по переводу ценностей глобальных брендов для японской аудитории
• Связь психологии и глобального брендинга с созданием личного бренда

What does it really mean to become yourself? Takeuchi Harumi, representative of J-BRANDING Corporation, draws on her cross-cultural experiences and encounters with unfamiliar environments to reveal how moments of instability can become powerful turning points. Through experiences of fluctuation, she reveals how change shapes identity. Like a sieve, these moments filter what truly matters. Blending insights from psychology and global branding, she invites you to rethink uncertainty as the key to growth, self-discovery, and building your own personal brand. Born in Tokyo, she moved to Hong Kong at a young age, where navigating different cultural environments shaped her sense of identity. At Hakuhodo, she worked with global brands, translating their core values for Japanese audiences. After gaining experience in international business, she became independent. She now works across branding, education, and global strategy, supporting individuals and organizations in connecting their inner values with outward expression. Her work explores how moments of uncertainty and transition can reveal one’s true essence. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx