Пробелы в сообществе | Эллисон Макэнти | TEDxWilmette

Пробелы в сообществах бывают функциональными и социальными, а принадлежность к группе не находят, а создают. После переезда в новый город Эллисон Макэнти стремилась построить свое сообщество и выделила роль «строителей»: людей, которые меняют что-то, рискуют, выдерживают критику и создают связи. Выступление призывает не ждать, пока кто-то заполнит пробелы, а начать создавать недостающее самому. В качестве примера приводится основание Kenilworth Cookbook Club, который, по словам спикера, стал крупнейшей в стране сетью кулинарных клубов.

• Пробелы в сообществе могут быть функциональными или социальными
• Роль «строителей», которые создают перемены и связи
• Как Kenilworth Cookbook Club вырос из кухонного стола

Gaps in communities exist. Some gaps are functional, while others are social. After moving to a new town, Allison McEntee was eager to build her community and discovered that belonging wasn't something you find—it was something you build. Through discovering gaps in her community, she explores the overlooked roles of "Builders": the people who make change, take risks, persevere through criticism, and create the connections that bring communities together. In an era of increasing isolation and division, this talk is a call to stop waiting for someone else to fix what's missing and start building it yourself. In a world powered by data, AI, and endless scrolling, Allison believes human connection still matters most. Nine years ago, she founded the Kenilworth Cookbook Club to bring people together around food and conversation. What began at her kitchen table has grown into the nation’s largest network of Cookbook Clubs — creating spaces where strangers become friends and neighbors build lasting bonds. Alongside building community in real life, Allison has spent more than two decades driving growth in the digital world. A seasoned advertising and revenue leader, she has led brand and sales strategy for companies including Nextdoor, Bustle Digital Group, Walmart Connect, Tasting Table, and Food Network. Across both chapters of her career, one belief guides her: meaningful growth — in business and in life — happens because someone chooses to build it. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx