TedxGGI: Жизнь, которую я не планировал, и жизнь, которой живу сейчас | Shubham Passi | TEDxGGI

Шубхам Пасси, основатель агентства роста и креатива Brand It Up, рассказывает, как неожиданные перемены в карьере повлияли на его профессиональный путь. Он вспоминает планы, которые не сбылись: от идеи интернет-магазина мебели и модного бренда до рассмотрения магистратуры за рубежом. Затем он основал Brand It Up. В выступлении он делится тремя уроками: навыки могут пригодиться неожиданным образом, смена направления не означает потерю пути, а результаты не всегда подвластны контролю. Видео записано на независимо организованном мероприятии TEDx.

• Ранние планы: интернет-магазин мебели и модный бренд
• Рассматривалась магистратура за рубежом
• Три урока о навыках, направлении и результатах

In this talk, Shubham Passi shares his personal journey of navigating unexpected career changes, failed plans, and new beginnings. From dreaming of building a furniture e-commerce business to launching a fashion brand, considering a master's degree abroad, and eventually founding Brand It Up, he reflects on how every experience shaped his professional journey. He shares three important lessons: skills can pay off in unexpected ways, changing direction does not mean wasting your journey, and while you can control your decisions, you cannot always control their outcomes. His story encourages audiences to embrace uncertainty, learn from every experience, and move forward even when life doesn't go according to plan. Shubham Passi is the Founder of Brand It Up, a growth and creative agency helping businesses build stronger brands and achieve measurable growth. His work spans brand strategy, performance marketing, content, consumer psychology, conversion, and retention. He focuses on turning strong ideas into distinctive brand experiences that connect with people, build trust, and create sustainable business impact. Having worked across industries including luxury, fashion, furniture, lifestyle, automotive, hospitality, and D2C, he combines creative thinking with technology and data-driven strategies to help businesses attract customers, strengthen brand relevance, and grow. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx