Why your customers don't care about you! | Sheryl Tipton | TEDxCrawley

Customer experience specialist Sheryl Tipton looks at why customers often do not engage with businesses, given how many marketing messages people receive in daily life. The talk focuses on understanding our own behaviour as well as that of customers. Drawing on her experience in customer engagement and business development, Tipton encourages organisations to shift their attention away from themselves and toward what matters to customers. The talk was given at an independently organised TEDx event in Crawley.

• Why customers may not respond to business messaging
• How people's own behaviour shapes their response to marketing
• Shifting organisational focus from the company to the customer
• Building loyalty and stronger customer relationships

Why don't our customers care about you explores how in modern life we are bombarded by messaging, Over whelmed? Sheryl helps us to understand our own behaviour and that of our customers Sheryl Tipton is a customer experience specialist, speaker and business leader who helps organisations better understand the people they serve. Drawing on years of experience in customer engagement and business development, Sheryl challenges organisations to stop focusing on themselves and start focusing on what truly matters to customers. Her practical approach helps businesses create stronger relationships, greater loyalty and better results. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx