Repenser les fondamentaux de l'agriculture | M. Rituraj Sharma | TEDxSRHU

Un ingénieur informatique sans formation agricole a commencé à cultiver des fraises sous la chaleur extrême de l'été au Rajasthan, et son travail lui a valu un prix national. Partant d'expériences en hydroponie, il présente l'agriculture comme une activité économique exigeante. Il la découpe en cinq blocs fondamentaux : terres, opérations, agronomie, marché et finances. Il défend aussi l'idée que la volatilité des prix peut être gérée par la diversification, et présente le concept de « Zeta farming ».

• Du génie informatique à la culture de fraises au Rajasthan
• Cinq blocs d'activité : terres, opérations, agronomie, marché, finances
• La diversification face à la volatilité des prix

What happens when a computer engineer with no farming background accidentally wins a national award for growing strawberries in the extreme summer heat of Rajasthan? In this insightful talk, Rituraj shares his journey from exploring high-tech hydroponics to understanding the hard economic realities of agriculture. He breaks down farming through five fundamental business blocks—land, operations, agronomy, market, and money—while explaining how macro risks like market price volatility can be solved through strategic diversification. Ultimately, he introduces the vision of "Zeta farming," urging society to look past capital-heavy gimmicks and elevate agriculture into an enduring cultural religion where the next generation can lead with immense pride. Rituraj Sharma is the Founder & CEO of Zetta Farms, an agritech venture based in Jaipur that focuses on sustainable farming of fruits and vegetables using technology-driven processes. He is also the founder of Growpital, an agriculture investment platform, and has been recognized nationally for his innovative work in hydroponics and agripreneurship. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx