TedxGGI：思い描かなかった人生と今の人生 | Shubham Passi | TEDxGGI

成長支援とクリエイティブのエージェンシーBrand It Upの創業者であるShubham Passiが、予期せぬキャリアの変化が自身の職業人生をどう形作ったかを語ります。家具のECビジネスやファッションブランドの構想、海外での修士課程の検討など、うまくいかなかった計画を振り返り、その後Brand It Upを立ち上げた経緯を紹介します。講演は、スキルが思いがけない形で役立つこと、方向転換は旅を無駄にしないこと、結果は必ずしもコントロールできないことという3つの教訓にまとめられています。本作は独立して運営されたTEDxイベントで収録されました。

• 初期の計画：家具のECとファッションブランド
• 海外での修士課程も検討
• スキル、方向転換、結果についての3つの教訓

In this talk, Shubham Passi shares his personal journey of navigating unexpected career changes, failed plans, and new beginnings. From dreaming of building a furniture e-commerce business to launching a fashion brand, considering a master's degree abroad, and eventually founding Brand It Up, he reflects on how every experience shaped his professional journey. He shares three important lessons: skills can pay off in unexpected ways, changing direction does not mean wasting your journey, and while you can control your decisions, you cannot always control their outcomes. His story encourages audiences to embrace uncertainty, learn from every experience, and move forward even when life doesn't go according to plan. Shubham Passi is the Founder of Brand It Up, a growth and creative agency helping businesses build stronger brands and achieve measurable growth. His work spans brand strategy, performance marketing, content, consumer psychology, conversion, and retention. He focuses on turning strong ideas into distinctive brand experiences that connect with people, build trust, and create sustainable business impact. Having worked across industries including luxury, fashion, furniture, lifestyle, automotive, hospitality, and D2C, he combines creative thinking with technology and data-driven strategies to help businesses attract customers, strengthen brand relevance, and grow. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx