Built to Disrupt | Alix Bell | TEDxCrawley

ダイレクトメールのコンサルタントであり、Alix Bell Associatesの創業者であるAlix Bellは、受け入れられた基準に必ずしも適合しないことが、どのように成功へと導いたかを語ります。問題は個人にあるのか、それとも人々に当てはまることを求められる型にあるのかを問いかけます。この講演は、地域コミュニティが独自に運営したTEDxイベントで行われました。Bellは中小企業向けのダイレクトメール戦略に取り組んでいます。

• 基準に合わないことが強みになりうる理由
• 変わるべきは個人か、それとも求められる型か

Don't fit the mould? Is it you? Or is the mould? Alix discusses how she learned that not always fitting in with the accepted norm has driven her to succeed. Alix Bell is a Direct Mail Consultant and Founder of Alix Bell Associates, helping SMEs grow through clear, commercially sound direct mail strategies. With more than 20 years' experience in print and mail, Alix specialises in transforming ideas into structured, results-driven campaigns. She works as an extension of her clients' teams, bringing together strategy, supplier management and delivery to ensure every campaign is built to perform. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx